Gary has over 21 years of automotive experience, of which 14+ involve consulting in-dealership and OEMs on sales process, digital marketing, online lead generation and management. One of the first 10 nationally known digital thought leaders, his involvement with dealer-direct, vendor- and OEM-led programs has yielded unmatched results. Since 2007, Gary has been sought out for speaking, consulting, webinar/seminal and columnist/blogging roles covering all aspects of digital automotive operation in variable operations. Gary has worked with over 800 dealerships throughout his consulting tenure, spoken at over 40 conferences and has contributed over 300 articles and notable industry blogs.